A term used to describe when a "underground" genre of musical expression has been fully embraced by the public media through aggressive advertising (aka MTV). Following this phase, the style begins to rapidly plummet in popularity while the ravenous leeches and posers choose to find a new fad to gnaw upon.
During the "Golden Years" of a mainstream topic, the genre recieves praise in record numbers, often represented by record numbers of identity-free morons with nothing to make themselves "stand out". It gains brief immortality during this phase, with not enough love, and not enough hate to dislodge it.
Only when the "haters" prevail in larger numbers in proportion to fans will the death sentence of a genre be finalized.
Rap music still hasn't died because for a decade, it has worked secretly to poison the urban population with wife-beating lyrics and brain-damaging rhythmes, making a permanantly imprint on the inner-city folk.
Very devilish plan indeed...
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