Because he is so manly, however, his conforming only assures his manlyness, as he is so manly, he can becoming soft to gain something, proving his uber ness, as well as his epicness, and that he is "uberepicwinzorsoft".
Girl: I want you to tell me you love me in front of your friends and kiss me gently.
Boy: I'm not doing that!
*later in pub*
Boy: I love you dear.
Girl: I love you too!
Guys: Dude, how can you say that?
Boy: because i'm uberepicwinzorsoft obviously :D
*later that night he gets a treat - thus, he wins at the cost of becoming soft.*