to be mesmerized by television. Trance like state brought on by televised commercial advertisements interspersed
of dramatic teleplays. Also, as a component
of post-industrial consciousness. e.g. "Television rules the nation."
The term references the advent of drama created to sell
soap, soap operas. Broadcast on radio with soap manufacturers such as Procter & Gamble, Colgate-Palmolive, and Lever Brothers as sponsors and producers.
Alice: Everyone says
I probably have Attention Deficit Disorder. It's possible considering
I am easily distracted. Theres got to be some excuse. What
do you think? Bob?
Bob: Huh? Sorry Alice I was zoned on this laundry
detergent advert. Tide really does get my whites whiter
and only 'mildly' pollutes our drinking
Alice: I'm thirsty.
Alien: Soap Opera Syndrome
Advertisements take airtime away from programs. In the 1960s a typical hour-long American show would
run for 51 minutes excluding advertisements. Today, a similar program would
only be 42 minutes long; a typical 30-minute block of time now includes
22 minutes of programming with 6 minutes of national advertising and 2 minutes of local.